
AS Creative Services Proposal
01
The National Stone Institute (NSI) is in the final stages of a significant modernization of its digital ecosystem, including a new Natural Stone Catalog, a new Learning Management System/Natural Stone University, and the planned integration and transition of its primary website.
With the current development partner transitioning away from web development, NSI needs an experienced team that can step into an active project, understand and preserve the work already completed, finish and stabilize the remaining WordPress components, coordinate effectively with the AMS/SSO team, manage testing and launch, and provide reliable support after deployment.
AS Creative Services proposes serving as that partner.
AS Creative Services has provided website design and development services since 2007, with a significant focus over the past decade on associations and membership organizations. Our experience includes WordPress development, AMS integrations, membership workflows, learning platforms, data migration, commerce, search, event technology, and ongoing digital support.
Our approach to NSI is focused on continuity rather than reinvention. We do not propose rebuilding work that is already functioning. Instead, AS Creative Services will assess the current environments, establish clear ownership of the remaining work, complete and stabilize the Catalog and LMS, coordinate the WordPress side of AMS/SSO integrations, support the main website transition, manage QA and production readiness, and provide NSI with a long-term technical partner following launch.
02
Based on our initial discussions, review of the existing project scope, and review of NSI’s current digital platforms, this project consists of three interconnected environments.
Supports membership, education, events, industry programs, technical resources, sponsorship, directories, news and member services. The next major phase, and it must ultimately work cohesively with the Catalog, LMS, AMS and SSO infrastructure.
A WordPress platform organizing natural stone materials and industry information. Substantially developed and in testing. Content, search, filtering and frontend functionality can be tested independently of SSO, making it an ideal place to establish development, QA and production-readiness processes.
Built on WordPress and LearnDash with courses, categories, bundles, videos, quizzes, and member/non-member learning experiences. We will complete and stabilize the existing implementation rather than rebuild working LearnDash functionality.
03
The existing project scope places responsibility for non-SSO technical and content work with the incoming partner, including content population, search implementation, LearnDash configuration, commerce workflows, QA, accessibility, plugin management, security, backups, and production readiness. AS Creative Services is well positioned to assume these responsibilities.
04
A structured transition from the existing development team: understand what has been built, identify what remains, uncover technical risks, and plan completion without duplicating existing work.
Phase 1 Deliverable
The Catalog will be one of the first environments we stabilize and prepare for production, serving as a non-SSO testbed for frontend functionality, search and content workflows while identifying functionality that must remain dependent on SSO validation.
Where Catalog functionality depends on AMS authentication or member data, we will complete and validate the WordPress side independently wherever possible.
Maintainability: NSI’s core educational requirements do not appear to require extensive modification of LearnDash. We favor standard configuration and supported extension methods over customization of the underlying plugin, reducing technical debt and update risk.
Enrollment contingency: if AMS automation is delayed, we will establish a documented fallback allowing authorized NSI staff to manually assign course access, so a single integration dependency does not delay the LMS launch.
Following stabilization of the Catalog and LMS, we will assist with completion, integration, testing and launch of the new primary NSI website. Exact scope will be refined after the technical assessment.
05
A critical component of this engagement is a clear boundary between WordPress development and AMS/SSO responsibilities. Robert will remain responsible for AMS and SSO implementation; AS Creative Services will own the WordPress side of those integrations.
We prepare the WordPress-side test cases and test data; Robert executes AMS/SSO-specific testing where AMS access or live validation is required; we remediate WordPress, frontend or plugin-side issues identified through that process.
Issues AS Creative Services can investigate and resolve independently.
Issues requiring AMS configuration, SSO development, AMS-side data, credentials, or action from Robert.
This distinction is incorporated into regular project reporting. Where possible we develop temporary workflows or contingencies so AMS dependencies do not prevent unrelated development from progressing.
06
AS Creative Services will assume responsibility for end-to-end QA for functionality outside of the AMS/SSO layer.
The project scope calls for a prioritized bug list clearly distinguishing issues requiring AMS/SSO involvement from partner-owned issues. We maintain that distinction throughout the engagement.
Accessibility is incorporated throughout QA and production readiness rather than treated as a last-minute launch activity. We use AS Accessibility for review, testing and ongoing monitoring across the main website, Catalog and LMS.
The annual AS Accessibility service is ongoing and separate from the $40,000–$60,000 implementation budget.
A production-readiness checklist addressing security, plugin licensing, backups and accessibility is maintained independently of SSO status, so the WordPress platforms remain launch-ready even when AMS integration timing varies.
07
AS Creative Services will provide a senior technical/project lead for the engagement. During active development we recommend:
During the initial transition we will work closely with Drew, Dan, Robert and other stakeholders to preserve technical and institutional knowledge from the current project team.
08
The following is our initial recommended schedule and will be refined following the technical assessment.
Our objective is to complete the primary implementation work ahead of December, assuming required access, decisions, content and AMS/SSO dependencies are available according to the agreed schedule.
09
Because AS Creative Services is entering a project already in progress, the final level of effort will depend upon the condition of the existing WordPress environments, quality of the current implementation, outstanding QA issues, AMS/SSO dependencies, and the amount of work remaining on the primary NSI website.
Total estimated project investment
$40,000–$60,000
Covers transition, completion, integration, testing, launch and stabilization work for the Natural Stone Catalog, Natural Stone University/LMS and primary NSI website.
Following the Phase 1 assessment and receipt of full access to environments, repositories, documentation and issue lists, we will confirm the remaining level of effort and establish final priorities within the approved budget. Material new functionality or significant changes outside the existing project scope will be identified and approved separately before development begins.
10
Rather than completing the implementation and introducing another development handoff, AS Creative Services can remain involved as NSI’s ongoing WordPress and digital technology partner. The following ongoing services are separate from the $40,000–$60,000 implementation budget.
Purchase hours at ascreativeservices.com/purchase-hours for WordPress development, LearnDash support, content and template updates, new functionality, AMS troubleshooting, bug fixes, performance work, consulting, forms and workflow changes, and general support.
Ongoing accessibility monitoring through asaccessibility.com as NSI’s content, plugins, integrations and functionality continue to evolve.
11
12
AS Creative Services has been designing and developing websites since 2007. Over the past decade, much of our work has centered on associations and membership-driven organizations, where a website rarely operates as a standalone platform.
Our development of the Seamless AMS platform provides an additional perspective. We understand how AMS platforms exchange data with websites, where integrations commonly break down, and why clear ownership, testing protocols and contingency planning are important to successful launches. We are also increasingly incorporating AI-assisted development, migration, testing and support tools where they can responsibly accelerate work and improve consistency.
13
Upon authorization to proceed:
The National Stone Institute has already made significant progress toward a modernized digital ecosystem. The immediate challenge is not starting over. It is carrying the existing work across the finish line while transitioning development responsibility from one partner to another.